María Meller and Mirja Sick of Joint Perspectives have designed the interior for a new grocery store and café in Friedrichshafen, on the edge of Lake Constance. The concept behind the store was to recreate the feel of a traditional local shop, with fresh ingredients and a friendly atmosphere. Situated within the campus of Zeppelin University, the café offers students a place to hang out and enjoy drinks, snacks and lunch.
Joint Perspectives took a holistic approach to the project, designing the website and graphic identity as well as making the custom-designed sofa, shelves and bar. As the whole venture will have to move to a new location next year, the interior needed to be easy to construct and avoid interfering with the structure of the space.
The designers’ intention was to create a fresh identity that is consistent across all elements of the interior and the brand. Colour and materials play an important role and quirky touches like the hanging metal baskets that clip onto the front of the bar or the magnetic blackboard with moveable laser-cut letters give the interior design a playful feel.
The consistent use of plywood, coloured metal and matching cushions and light fittings creates a warm, contemporary impression and helps generate the sort of fun and relaxed atmosphere that students and the local community can enjoy, aligning the store with the brand’s philosophy.